Do you have a mobile strategy?

My response to either of the answers will be: "Then you are doing it wrong." "Mobile strategy" was the Industry buzz word between 2011 to 2015. Every conference I  attended proclaimed that it was the "year of mobile" (every year). Clients used to demand that they need a mobile strategy. They never saw the mobile…

The right metric for digital campaigns.

It depends. Let me explain. There are broadly 2 kinds of advertisers. Brands that close the sales loop online Brands that doesn't For brands #2, the key parameters revolve around efficiency and top-line metrics like eCPM, CPC etc. Since the action takes places offline, its harder to do direct co-relation of performance uplift to the creative…