About Me


“I would like to explore Advertising as a career option”. 

When I told this to my parents in 2003 before choosing Mass Communications for my masters, they had no clue that there is a career option in Advertising. They were dreaming (like typical South Indian parents) that after my bachelors in Computer science, I would choose masters in the same field and will become a Software engineer. Luckily for me, they never tried stopping me. I think that’s because they were aware that I am following my talent, not my heart. (Have it for following my heart, I would have become a chef).

The first decade of my career had everything. Massive successes, gross failures, many firsts, also-rans and more. I had the opportunity to work for the best bosses/managers one could dream of, collaborate with some of the sharpest minds in the industry, service some of the iconic brands of our times and meet some extraordinary humans who had shaped me into what I am today.

I intend to use this platform to share my thoughts on 3 things that fascinate me: Adtech, Marketing and Life.

Good day,
Manoj Kandasamy.

(Note: Views expressed on my blog are my own and not that of my employer)
Site Icon credit: Icon Pond

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