About Me


“I would like to explore Advertising as a career option”. 

When I told this to my parents in 2003 before choosing Mass Communications for my masters, they had no clue that there is a career option in Advertising. Like typical South Indian parents, they thought that after my bachelor’s in Computer science, I would choose masters in the same field and will become a Software engineer. Luckily for me, they never tried stopping me. I believe they were aware that I am following my talent, not my heart. (Have it been following my heart, I would have become a chef).

I am blessed to have a career that has everything. Massive successes, gross failures, many firsts, also-rans and more.

I had the opportunity to work for the best managers one could dream of, collaborate with some of the sharpest minds in the industry, consulting bunch of iconic brands of our times, part of 0 to 1 phase of a startup, worked for a company that is synonymous for eCommerce in India, a 35 yr old company that keeps reinventing itself.

I also met some extraordinary humans who shaped me into what I am today: A growth-obsessed marketer who loves building a well-oiled marketing engine that fuels business growth.

I intend to use this platform to share my thoughts on 3 things that fascinates me: Marketing, Technology, and Life.

Good day,
Manoj Kandasamy.

(Note: Views expressed on my blog are my own and not that of my employer or clients)
Site Icon credit: Icon Pond

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